On July 3rd, 2020 Cherry Blossom Intimates was featured on Good Morning America. We were featured in a segment on small business that were surviving during Covid-19.
Cherry Blossom Intimates’ mission is focused on changing the stigma of Breast Cancer one bra at a time. The boutique sells lingerie and is also an accredited medical facility. This dream was inspired by Jasmine Jones, former Miss Black DC’s frustration of post-surgery prosthetic shopping. She recalled her grandmother’s shopping experience after going through breast cancer treatment. “It was always pretty crummy. It was in a medical supply store behind aisles of bedpans and adult diapers”
Cherry Blossom Intimates Co-Founder, Dr. Regina Hampton had different frustrations. A breast cancer surgeon, many of her patients would complain about buying ill-fitting prosthetics that didn’t match their unique skin tones. After meeting at a breast cancer walk, the two decided to go into business together and opened their first store. Today, Cherry Blossom Intimates offers 200 bra sizes and 36 shades of nude to match customer breast prosthetics. A place where breast cancer survivors can shop with their girlfriends and feel, “like a princess”.
However, due to Covid-19, the store was forced to shut down temporarily in March. Cherry Blossom Intimates hosted virtual events and still found creative ways to connect with their community. To help out, Good Morning America brought in Kezia Williams from Black Upstart, an organization that trains black entrepreneurs, to feature Cherry Blossom Intimates on the My Black Receipt Initiative, which encourages customers to buy from black-owned businesses. Check out the full segment below!