As Black History Month comes to a close, Cherry Blossom Intimates was featured on Yahoo’s Business in Black series on Feb 26, 2021. (Original Video Link Posted Below)
On the surface, Cherry Blossom Intimates seems like your ordinary (yet fancy) lingerie boutique. The ‘girliest’ lingerie boutique on the planet, it was founded in 2018 by CEO Jasmine Jones and DC Area Breast Surgeon, Dr. Regina Hampton. The two met at a Breast Cancer walk a few years earlier. The topic of breast cancer was important and personal to both women. Jones, whose grandmother died of breast cancer, and Hampton, a breast surgeon who knew of women’s struggles to find properly fitting prosthetics after surgery. Both wanted to give Breast Cancer survivors a lingerie shopping experience as special as they were.
They also wanted to create an elegant and inclusive space. Cherry Blossom Intimates offers Bra Cups A-O and Bands 28-56. The walls of the boutique are lined with colorful lingerie. The store is also an accredited medical facility, staffed with highly trained post-mastectomy fitters, and breast cancer survivors can also pick their own custom prosthetic, which come in a variety of skin tones and shades.
In 2019, Jasmine Jones made the Forbes "30 Under 30" list in the Retail and e-commerce category. Pre-COVID-19, the store quickly gained an in-store following. When the pandemic hit however, she was forced to quickly adapt her business model. “We were able to really pivot and become successful through COVID by launching a virtual-care service. We use Zoom. It involves a really great measuring tape. It involves some A.I. and some technology,” Jones says. “We started sending these items directly to the doorstep of our patients and we're able to narrow it down to get the perfect fit. They were able to appreciate not having to venture out of their homes, because so many of them are immunocompromised.” (Jackman, 2021).
Today, the company is now backed by Techstars. And what’s next? Now that her business has hit six figures, she’s focusing on creating a subscription-box for breast cancer survivors and starting pop-up experiences in other locations, so women can touch and feel the custom prosthetics, and a line of post-mastectomy bras that she is designing. Jones has also won the Fashion Institute of Technology’s Design Entrepreneur Program award, giving her $75,000 to start her own line. As the Covid-19 pandemic continues, one thing’s for sure: this business will continue to bloom.